Tide Coldwater Challenge!

For the past few weeks, I've been using the new Tide Coldwater Laundry Detergent.

I truly wasn't sure about this as I almost always use warm or hot water for my clothes.

Guess what? I like it!  It's certainly made my coloured clothes much brighter and my whites brighter as well. I find, with my white clothes, that I can also use much less bleach.

Colour me amazed! With Mike's utterly filthy work clothes, I just wasn't certain that cold water would get the clothes clean. I should have known that
Tide would get the job done and get it done right!

The savings in electric costs is measureable -- it simply costs less to wash in cold water!



Brilliant clean. Smart savings.
Tide Coldwater is specially formulated to clean in cold water conditions better than the next leading regular liquid detergent in warm. And, with Tide Coldwater, you can save money on your energy bill.In fact, you can save up to 80% of energy in every load.

Great savings and great stain removal. Now, that’s cool.

How it Works:
Like most Tide detergents, Tide Coldwater contains surfactants. Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics.

Tide Coldwater is specially designed with an increased amount of surfactant chemistry (as compared to regular Tide) that allows it to penetrate easily into fabrics. Tide Coldwater is also specially formulated with an increased amount of polymer technology (as compared to regular Tide) to suspend dirt particles to help prevent them from redepositing on fabrics, helping keep both your colors bright and your whites white.

Safety: The Most Important Ingredient in Tide®

Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

DISCLOSURE:
I received product and a gift card from SheSpeaks to facilitate this review. I received no other compensation. The opinions expressed herein are my own and based on my own use of and experience with the item.